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LinkedIn is using the food truck phenomenon to publicize the launch of its new social news product in San Francisco and New York, using food trucks to give away free coffee in locations in both cities.
Extra, extra, read all about it! LinkedIn is offering free coffee and hot news. That's the promise of the LinkedIn Today Coffee truck, a trendy food truck-inspired, mobile coffee-dispensing vehicle riding around the streets of New York and San Francisco.
When is a food truck more than a food truck? When it's outfitted with iPads, LCD screens, fliers, and free premium coffee to promote LinkedIn Today.