Target Animation Studio at D23Expo

Celebrating the Past and Present of Animation with Disney

Target wanted to provide guests an exclusive experience, outside of typical sponsorship activations, that would truly enhance the brand.

Manifold imagined and produced an experience that both celebrated the history of animation (a topic near and dear to Disney fans’ hearts), and also allowed guests to participate in and create their own commemorative D23EXPO gift. An interactive experience that truly stood out on the show floor.

What We Did

  • Campaign Management
  • Creative Direction
  • Social Media

The idea centered around the zoetrope, one of several pre-film animation devices that Walt Disney himself spoke about in his TV Special “The Story of the Animated Drawing.” In fact, we created the booth to look like a giant zoetrope for guests to enter.

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