Uber Destination United

Bringing Old Trafford to Bengaluru

While Manchester United has a global fan base, only 1% ever has the opportunity to visit Old Trafford stadium, in person.

To reward these global fans for their passion and dedication, Uber brought Man United to Orion Mall in Bangalore, India, with an immersive experience that brought the essence of the stadium to the fans. When Manifold sat down with Uber and Copa90 earlier this year, they asked us to create a space that embodies the sights, sounds and smells of a true Manchester United home match, in honor of their global Man United sponsorship.

What We Did

Campaign Management
Creative Direction
Mobile Installation
Public Relations

“Through Destination United, Uber has come up with some really creative ways in which they can connect with our fans worldwide.”
Richard Arnold, Manchester United’s Managing Director

“It does actually make you feel like you’re at Old Trafford. I think it’s a great experience for the fans, it’s a project well done.”
Wes Brown, former Manchester United Defender

“We are collapsing space and time between the MUFC global fan base by bringing them closer to their passion for the sport and their fellow supporters, creating an opportunity to experience the Theatre of Dreams in a way only Uber can do.”
Bozoma Saint John, Chief Brand Officer, Uber

“The “Destination United” experience has been created to highlight Uber’s sponsorship deal as Official Ride Partner of Manchester United, and kicks off with an event in Bengaluru that will include surprising a devoted fan of the club specially selected by Uber.”
AdAge

“The two companies are using this technology to help teleport fans from all over the globe to the stadium in England, letting them virtually meet the team.”
PSFK

“As the official ride-sharing partner of the team Manchester United, Uber built an immersive fan experience April 27-29 in Bengaluru, India, modeled after Old Trafford, Manchester United’s storied home stadium.”
Event Marketer

Uber Destination United

Bringing Old Trafford to Bengaluru

What We Did

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