The Internet of Things & GE: Welcome to the Industrial Internet
For over five years, Manifold has partnered with GE to produce Minds + Machines. Minds + Machines is GE’s premier Industrial Internet event dedicated to software, innovation, and the most powerful digital industrial outcomes.
Hosted by GE Chairman and CEO Jeff Immelt, Minds + Machines convenes a global community of GE customers, developers, partners, industry luminaries, and technology thought leaders to explore the digital transformation of industry, the state of the Industrial Internet, and what this means for your business.
Scenes from Minds + Machines 2016:
- Campaign Management
- Creative Direction
- Mobile Installation
Manifold first produced GE’s Minds + Machines in 2012, a single day conference in San Francisco convening on the “Industrial Internet” – the open, global network that connects machines, people, and data to transform the way the world builds, powers, moves and cures. The conference was a unique, invitation-only gathering for 300+ business leaders, policy makers, academics and journalists, featuring keynotes and panel discussions from luminaries including Jeff Immelt, CEO and Chairman of the Board, GE; Marc Andreessen, Co-founder and General Partner, Andreessen Horowitz; Chris Anderson, Editor-in-Chief, WIRED; and others.
With a 22,000 lb. jet engine situated stage right as the guest of honor, attendees were invited in to the industrial venue space of Dogpatch Studios in San Francisco’s Dogpatch neighborhood. The one-day Minds + Machines conference brought GE executives, thought leaders, academics, venture capitalists and executives from Fortune 500 companies together to discuss the Industrial Internet.
The first floor was set as the conference main space, where the jet engine sat stage right and was set as the focal point of the staging area. Between conference sessions, attendees were able to walk up and see, touch and examine the engine from all directions.
Manifold has been GE’s creative agency bringing Minds + Machines to life in Chicago, New York, and San Francisco, creating immersive, storytelling environments for GE’s 54,000 lb doube-RAM blowout preventer to its massive GE Locomotive.
Last year, we transformed New York City’s Pier 59 studios into a space showcasing a scale-size industrial asset – GE’s Tier 4 Locomotive Engine. With projection mapping and high impact animation, we immersed the audience in an active space. Every available surface was mapped and filled with content via projection, giving the illusion of a moving landscape that transitioned through GE’s large-scale industrial assets: Transportation, Oil & Gas, Power & Energy, and Healthcare.
In our fourth year, Manifold produced Minds + Machines at Fort Mason in San Francisco, hosting 1500+ business leaders, policy makers, academics and journalists. Driven by GE Corporate and GE Digital, this year’s show focused on Predix – the cloud-based platform at the intersection of people, machines, big data and analytics.
“This is not a conference on the Internet of Things. This is a conference on the Internet of Really Important Things…about machines that matter.” said Bill Ruh, SVP, GE Digital.
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