About the project
- Creative Direction
- Mobile Installation
- Public Relations
- Social Media
Ultimately the the free event was designed as a way to celebrate summer, bike month in NYC and the launch of Forking Tasty’s cinema supper club season.
"Sometimes it's just about making an idea real. We really believe in bringing good ideas to life, simply because they're good ideas - with or without client involvement. It's helps stoke our creative fire, and there's good ROI in that, " said Florio.
A bicycle-centric version of the old fashioned drive-in movie theater concept.
The pop-up movie theater for cyclists offers hit movies projected on walls and tasty treats from food vendors in a bid to foster community and celebrate bike culture.
Sometimes the best work an agency can do is the work for themselves. Side projects are a fantastic way to flex creative muscle, test conceptual ideas and just have fun.