No matter where the Bumble Hive popped up this festival season – Lollapalooza, Palm Tree Festival in the Hamptons or Austin City Limits – it glowed like a beacon across the festival grounds, as attendees made their way through the main gates. Bumble came to Manifold to create a festival experience that provided attendees with the solution for all their essential festival-going needs, all while celebrating the return of live music and being “Back together. Finally.”
The vegetation-filled lounge offered a relaxing, oasis-like respite to the energy and crowds of the music festival. When festival-goers arrived at the booth, Bumble BA’s confirmed they were either already part of the Bumble community or assisted them with downloading the app for entry.
Once inside, guests could snag Bumble merchandise, fill their water bottles at the “Always hydrated, never thirsty” hydration station, charge their phones or lounge with their friends amongst the fresh foliage and calming vibes, while answering conversation starter prompts around the booth – “What was your first concert?” or “What song describes your current relationship status?”
On their way out of the booth, attendees and their friends got together amongst the lush green wall for photos in the “We’re back. Finally.” photo booth. The photo experience was also available to passersby who wanted to engage with the brand without coming inside the festival Hive.
- Brand Strategy
- Campaign Management
- Creative Direction
- Experience Production
- Public Relations
- Video Production
At night the hive proudly illuminated the sentiment “Back Together. Finally.” , beckoning festival-goers to continue to pose for photos long after the activation was closed for the night.
To add a little pop of Bumble yellow throughout Lollapalooza, we distributed branded bucket hats, dad hats with sayings inspired by the return of live music, including “Meet me at the main stage” and “The bass is back,” holographic Bumble visors that shined in the sun and hexagon and heart sunglasses that left our attendees seeing yellow.
You could not miss the Bumble Hive activation if you tried.