Facebook Creators Day

Learn about how we brought this idea to life

About the project

The inaugural Facebook Creator Day brought together 120 creators from all corners of the globe at Smashbox Studios, in Los Angeles. Manifold was asked by Facebook to provide an inspiring environment for high-touch, personalized discovery and workshops, anchored by the debut of the new Facebook For Creators platform.

Manifold created a dynamic live representation of the Creators platform – a collaborative environment that allowed Creators to network with one another and with Facebook team leads, to share and learn.

Nuseir Yassin of Nas Daily kicked off the event, sharing stories about his Creator journey, followed by Fidji Simo, Facebook’s Head of Video, to unveil the new suite of products. The design of the general session stage drew inspiration from the more playful elements of the Facebook Creator brand, using hanging circular shapes and bright colors to reference the varied but connected creator communities present in the room.

Services Provided

  • Campaign Management
  • Creative Direction
  • Video Production

The all-day event also included deep-dive sessions with product experts who talked about the latest tools and creators had the opportunity to share ideas for future collaborations, swap learnings and test the latest products. Each breakout stage was given a design of its own, selected to reference different Los Angeles neighborhoods, while staying in tune with the bright, pop colors of the event branding. “Venice” featured beachy blues and greens, with midcentury modern furniture and palms, while “Beverly Hills” was fitted out with fuschia graphics, green velvets and topiary.

Shareable photo opportunities included an interactive Facebook reaction wall, an outdoor balloon feature to celebrate the day – and to top it all off, a meet and greet pose moment with furry creator friends Jiffpom and Nala Cat.

The Facebook Fair was unveiled during happy hour, with Facebook staff at custom built demo kiosks, to answer any specific questions and help creators take their platform to the next level.

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