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GE: Minds + Machines Europe

Learn about how we brought this idea to life

About the project

The Internet of Things & GE: Welcome to the Industrial Internet

For over six years, Manifold has partnered with GE to produce Minds + Machines. Minds + Machines is GE’s premier Industrial Internet event dedicated to software, innovation, and the most powerful digital industrial outcomes.

Hosted by GE Chairman and CEO Jeff Immelt, Minds + Machines convenes a global community of GE customers, developers, partners, industry luminaries, and technology thought leaders to explore the digital transformation of industry, the state of the Industrial Internet, and what this means for your business.

Services Provided

  • Brand Strategy
  • Campaign Management
  • Creative Direction
  • Video Production

In 2017, Minds + Machines Europe took place in Berlin, Germany galvanizing a global community of 1,000 people sharing their stories of digital industrial. Located within the Westhafen industrial center, Berlin’s largest active port, the environment inspired collaboration between leaders, developers and partners to further the digital transformation of industry.

  • Europe can lead the digital industrial era. Investment in technology, such as automation, advanced manufacturing, and artificial intelligence – along with new skills – can transform industry and drive productivity. GE has long been committed to Europe, and we are invested in its future.

    Jeff Immelt, GE Chairman and CEO
  • The Industrial Internet is enabling companies to take advantage of possibilities that previously seemed out of reach. But in many ways, we are still in the early stages of this transformation journey as companies seek to move from gaining insight to taking action and as automation gives way to autonomous systems.

    Bill Ruh, CEO, GE Digital
  • While digital transformation is picking up pace in many industries, GE is right in the mix with its newly formed business, GE Digital.

    Milan Kalal and John Villali, IDC
  • The situation many businesses find themselves in is one which requires operating inbetween the physical and digital world. It may be uncomfortable and chaotic, but we should get used to living there.

    Beth Comstock, GE Vice Chair
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