Bumble Hive LA
About the project
After the successful launch of Bumble Hive NYC, Bumble and Manifold continued our partnership in the creation of Bumble Hive LA: a four-month long pop-up on Melrose Place, where members could come to work, network and mingle, and the newest in a series of experiential destinations from the brand.
The space was created as a co-working, collaborative environment where ideas could be shared and empowering connections could be made. All you needed was your Bumble, Bumble BFF or Bumble Bizz app to come through the door and experience Bumble IRL.
Programming featured a series of panel talks with experts in their fields ranging from health and wellness, to women in business, relationship advice and technology. Guests enjoyed interactive sessions with thought leaders, entrepreneurs and special guests, including Gwyneth Paltrow, Rachel Zoe, the Fosters Sisters and more.
- Brand Strategy
- Campaign Management
- Creative Direction
- Public Relations
- Social Media
- Video Production
Designed by Manifold, to bring the Bumble digital brand to life in a brick and mortar space, the hive drew inspiration from three central elements – the new Bumble headquarters in Austin, the modern Los Angeles design sensibility and the concept of a buzzing bee hive. Manifold combined a hexagonal hive pattern with custom backlit mirrors and floor to ceiling shelves to bring depth, reflectivity, motion and a personalized feel to the space. The hexagon shape also appears in the chandeliers, tiles, rugs and side tables to carry the Bumble brand throughout. Color and patterns were used to offset spaces in the Hive according to the three Bumble brand verticals: Bumble, Bumble BFF and Bumble Bizz, allowing guests to experience each area of the brand as they travel through the experience.
While vising the Hive, members could update their head shot in the Hive photo booth, test their skills with the Bumble claw machine, break the ice with color-coded conversation cookies and be inspired by the empowering quotes adorning the walls throughout.
As a whole, Manifold and Bumble created a space where people could gather and collaborate, like a hive, to create something bigger and better than themselves.
The Hive allows us and our users to take that to the next level in a space where connections can come to life in person. Los Angeles is home to millions of Bumble users and we’re thrilled to have an opportunity to get to know them better following how much fun we had with Hive New York City last year.
Out of all the Bumble Hive’s thus far, the Los Angeles pop-up will most embody Bumble’s digital experience in physical form.
Bumble Hive LA is the latest brick-and-mortar effort from the dating app platform that's hoping to help users connect in real life.
The Hive concept propels the whole digital platform one step further with a bricks-and-mortar presence.
Designed to embody Bumble’s digital experience in a physical form, Bumble Hive LA will serve as a space for users to connect in real life.
If you are one of the more than 12.5 million people who have the social networking app Bumble on your phone stop by the Hive, Bumble’s Los Angeles headquarters, for some pampering and beauty gifting.
The cheery yellow-and-coral pop-up is designed as a safe space for meeting with new people while co-working, grabbing a drink, or attending an activity or panel discussion.